OnePass

I was the Creative Director and CG Lead on this campaign for OnePass, the Wesfarmers membership program. The agency was CHEP Network and Jeremy Mansford directed it.

The 30-second spot introduced Onesie, a furry purple penguin with a OnePass jetpack. The campaign launched on 14 September 2023 on TV, online video and cinema, plus outdoor, social and in store.

Onesie was designed by Lisa Vertudaches, with concept art by Thierry Marchand and Nikhil Markale and the storyboard by Abby McKenzie. Kevin Taylor did the modeling, Andy Le Cocq the posing, Tessa Eden the rigging, and Ben Hubbard and Paul Ziola the animation. Duncan MacDonald and Nick Lines did the lighting, rendering and compositing. Josh Le Good and Jason Poley did the edit and motion graphics, and the music is by Electric Sheep Music.

This was done at Unlisted Melbourne.